Being a businessperson is about finding a way to make money. Celebrities have an advantage when starting their businesses: they use their fame as a clever marketing tool. And some of them are doing this really well. I have listed five celebrities with an ambition to be a businesswomen.
REESE WITHERSPOON – In May 2015, Reese Witherspool has launched her own Southern lifestyle brand and online shop ‘DraperJames’. Her business idea was inspired by her Southern roots. Customers can purchase gifts, accessories, jewellery & clothes for $14-400. In my opinion, website is still lacking some quality finishes, items are highly overpriced, and quality of the items is not that great.
GWYNETH PALTROW – Back in 2008, Gwyneth launched her lifestyle blog ‘GOOP’ to share lifestyle tips with her fans. Slowly, ‘GOOP’ has moved into e-commerce, and now website visitors can shop online. Her website has drawn a lot of critisizm over health statements and lifestyle advices, as well as prices of items for sale: ‘GOOP’ is not for bargain hunters.
JESSICA ALBA – in 2011, an actress together with Brain Lee has launched ‘The Honest Company’ that sells non-toxic household products. Jessica said that an idea came to her after she became mother and she struggled to find eco-friendly diapers and other items for her baby. The company has been a huge success and last year it was announced that company was valued over 1 billion dollars.
VICTORIA BECKHAM – in 2008, Victoria has launched fashion brand with simple design, fitted dresses. Since then, she has expanded her brand into handbags, sunglasses and shoes. Victoria claims to oversee all production and design aspects herself and has successfully transformed her fame into a high quality fashion brand.
BLAKE LIVELY – famous actress has launched blog & e-shop ‘PRESERVE‘ in 2014. Her website features people who produce handmade items which can also be purchased on the e-shop. Prices wavy from $50-1400. I must confess, I only found out about her business venture while doing my research for this blog post and I have to admire her idea to put spotlight for up-coming designers and artists that are creating handmade items.
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With Love, Gitana